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The DJ Grid Project: Volume 1 features reggae and pop stars

The DJ Grid Project: Volume 1 features reggae and pop stars

Ed Sheeran, Jethro Sheeran, Sean Kingston, Damian “Junior Gong” Marley, Stephen Marley, Wyclef Jean, Mojo Morgan (from Morgan Heritage), Contractor, Capleton, Vybz Kartel and Safaree.

These are the artistes featured on DJ Grid Project: Volume 1, a collaborative effort between Contractor Music out of Ocho Rios, Jamaica and Amada Records, based in Atlanta, Georgia.

Released November 17, the album debuted at #7 on the iTunes reggae chart.
The project is the brainchild of Sean Contractor Edwards of the Contractor Music Group and Immanuel Nelson of Amada Records in Atlanta Georgia.

Contractor came across Amada Records while doing marketing and promotion for the Sean Kingston singles, Chance, featuring Vybz Kartel and the other Sean Kingston single, Paradise, featuring Safaree of vh1’s Love and Hip Hop TV series.

Amada Records is affiliated with the DJ Grid which is a dj pool in the United States which has hundreds of club and radio DJs worldwide. Due to success of the Sean Kingston singles in the states with mainstream radio and club rotation, Contractor decided to work with the DJ grid and Amada Records to promote other singles which he was associated with.

These include the singles Pain with Capleton, Contractor and Bobo Zarro, Outlaw with Contractor and Jethro Sheeran, (cousin of Ed Sheeran) and Million Dollar Cheque with Mojo Morgan, Damian Marley, Stephen Marley and Wyclef. The singles started to do very well and social media lit up and all the artists involved were very pleased with the mainstream attention.

Because of this Contractor then decided to combine the forces of radio and club rotation and distribution and he along with Immanuel Nelson of Amada records decided to release the project digitally on iTunes and other digital outlets.

The project was registered with Nielsen Soundscan which tabulates all music sales in the United States. The project was released on November 17th 2017and on its first day of release, it debuted at number7 on the reggae iTunes album charts which exceptional for an independent label.

One of the main reasons Contractor attributes the success of the project to, is the social media campaign to purchase the preorders of the album which was led by Amada Records.

“Amada Records has an extensive amount of bloggers and followers in their social media network and they all collaborated on the effort to have people buy the project online”, he said

Contractor says that having heavyweight names on the project is also very helpful to its success.

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Photo (Contributed)
DJ Grid album cover

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